BEFORE YOU ASK, “How many leads should I buy?”

The answer is simple: AS MANY AS POSSIBLE IN YOUR BUDGET.

If money is tight in the beginning, we recommend you start off with second-chance leads- so you can get an abundance of them (Hundreds at a time). “Second chance” (or B-Leads- like “Aria Leads”) are clients that filled out a request more than 30 days ago… but the file has still not been closed out.

If you purchase leads generated a month or two ago, their price is a fraction of the cost of a real-time exclusive lead. You can purchase 250 to 300 leads for under $1,000 (compared to only 40-50 real-time leads) and call them frivolously. Get a few sales from the batch and use that money to reinvest in a better source in due time (New leads = same R.O.I with less legwork; yet more cost per acquisition). That way- you can play with house money and “Only invest in leads once”!

Even though real-time campaign leads are the best option- THEY ARE ALSO THE MOST EXPENSIVE. Every Agent has to go through a learning curve to get comfortable within their craft. It is most advised to start with secondary leads to learn your objections, critique your closing skills, and learn how to “become emotionless” with your dials at a more cost-efficient rate.

If you can’t afford ANYTHING- Perfect. This is exactly why you have to work your ass off to get out of this position… forever! Do Whatever You Need To Do to fund your business: Borrow money. Sell a policy to someone in your sphere of influence. Open a line of credit. Just get the job done.

Once you start getting good (and starting to love what you do)… we will be happy to introduce other lead sources! We have access to IVR leads, Live Transfers, and can teach you how to generate your very own lead campaign as well! The Sky is the Limit!

🏁 At the end of the day… The short answer is to get your hands on 150+ leads as soon as you can. Once you get a couple of sales on the books, you will be able to use last week’s commission to fund this week’s lead source. Without leads- you don’t have a business.

Put your book of leads in your favor. Some won’t answer the phone. Some people won’t like you... BUT SOME WILL. It's the Law of Large Numbers. Plug into the system, believe in yourself, and turn your dreams into reality with hard work.